FAQ


Questions worth asking before you hire anyone.

Two sets of answers: where your organization stands before it applies, and what working with Starling actually involves. If your question isn't here, a discovery call is free and there's no obligation attached to it.

Grants & eligibility

Where you stand before you apply.

How do we know if we're ready to apply for grants?

Readiness is mostly about infrastructure, not ambition. Funders look for a clear program design, financial systems that can track restricted funds, a board that can speak to the work, and — for state and federal money — active registrations. If any of those are missing, applying early usually costs you the application and the relationship. A readiness assessment is designed to tell you which of these you have and which you don't, before you spend months chasing a deadline.

Do we need 501(c)(3) status to apply?

For most private foundation funding, yes — or a fiscal sponsor that holds the status on your behalf. Government grants are different: eligibility is set opportunity by opportunity, and many federal and state programs are open to units of government, tribal entities, schools, institutions of higher education, and sometimes for-profit entities. The eligibility section of the notice governs, and it's the first thing worth reading.

What are SAM.gov and a UEI, and do we need them?

A Unique Entity ID (UEI) is the number the federal government uses to identify your organization, and SAM.gov is the system that issues it and holds your entity registration. You cannot receive a federal award without an active registration, and it has to be renewed annually. First-time registration commonly takes several weeks once entity validation is factored in, which is why it belongs at the start of a funding plan rather than the week a deadline lands.

How long does it take to actually receive federal grant money?

Longer than most first-time applicants expect. A federal competition typically allows 30–90 days between the notice publishing and the deadline, then several months of review before awards are announced, then a period of negotiation and setup before funds are accessible. Planning on a year from "we saw the opportunity" to "we can spend" is realistic. Grants are rarely the answer to an immediate cash need.

How competitive are federal grants, really?

Competitive enough that fit matters more than effort. Success rates vary widely by program — some niche competitions fund a large share of applicants, while high-profile programs fund a small fraction. The more useful question is whether your organization matches what a specific program was designed to fund. That is what a competitiveness read answers, and it is why a no-go recommendation is a legitimate outcome of a discovery call.

Can you guarantee we'll win?

No, and you should be wary of anyone who does. Award decisions rest with reviewers and program officers applying published criteria to a field of applicants. What can be controlled is compliance, clarity, and fit: an application that follows the guidelines exactly, makes its case in the funder's own terms, and is submitted on time. That is the work.

We were rejected before. Is it worth applying again?

Often yes. Reapplication is normal in federal funding, and many awardees were declined at least once first. The step that makes the difference is requesting reviewer comments and treating them as instructions rather than criticism. A declined application with scored feedback is a substantially better starting point than a blank page.

Can grant funds cover salaries and operating costs?

Frequently, within limits the funder sets. Personnel time spent directly on the funded program is usually an allowable direct cost. General overhead is handled through an indirect cost rate — either a negotiated rate or, for many organizations, the de minimis rate available under Uniform Guidance (2 CFR 200). Unrestricted general operating support is more commonly found in foundation funding than in government awards.

Working with Starling

What an engagement actually involves.

How do we start?

With a free discovery call. You bring the opportunity you're considering or the problem you're trying to solve; you leave with a straight read on fit — including a recommendation not to pursue it if that's the honest answer. Nothing is billable until a scope is agreed in writing.

What does a typical proposal engagement look like?

Roughly seven weeks for a state or federal proposal: discovery and fit, then a written scope and compliance matrix, three to four weeks of drafting, two structured review rounds, and a full compliance check before submission. After submission there's a debrief and reusable language you keep. Every scope is confirmed in writing before work begins, and timelines flex to the actual deadline.

How are your fees structured?

Fee-for-service, in one of three shapes: a flat fee for defined deliverables, hourly for advisory and editing work where scope is open-ended, or a monthly retainer for ongoing pipeline management. Typical starting ranges are published on the services page, and a firm number follows the discovery call once scope is clear. Specific terms are set in the engagement letter.

Do you work on contingency, or take a percentage of the award?

No. Fees are never tied to whether a grant is awarded. This follows the Grant Professionals Association Code of Ethics, and it also reflects most funders' rules — contingency fees are generally not an allowable cost against a federal award. You're paying for the work, not for the outcome.

What do you need from our team?

A single point of contact with authority to make decisions, access to program details and data, recent financials and audits, and timely responses at the review points. Letters of support are usually yours to request, since they rest on your relationships. The clearer the internal ownership, the faster everything moves.

How much of our staff's time will this take?

Less than writing it yourselves, but not zero. Expect a kickoff conversation, a handful of targeted questions during drafting, and consolidated feedback at each of the two review rounds. The heaviest demand is program knowledge and data — the parts only your team has — rather than writing time.

Do you work with organizations outside Florida?

Yes. Starling is based in Central Florida and serves clients nationwide. Federal opportunities are national by definition, and state and foundation work is handled remotely as a matter of course.

What happens after we submit — and if we win?

You get a debrief either way, plus the narrative language and budget structures you can reuse on the next application. If you're awarded, the work shifts to post-award: award terms review, a compliance calendar, and financial and performance reporting. That can continue as its own engagement or transition back to your team with the systems already set up.

Still have a question?

Bring it to a free discovery call. Worst case, you get a clear answer and a recommendation that costs you nothing.

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